top of page

Brand Video

In the task of crafting a teaser video for Axis Bank's forthcoming banking app, meticulous attention to detail and strategic planning were paramount. With Axis Bank poised to unveil their innovative app, the objective was clear: to underscore the seamless accessibility and robust security features integral to the platform. The teaser aimed to convey a sense of new beginnings and customer-centricity, highlighting the app's ability to bring banking services directly to users' fingertips. Emphasizing Axis Bank's brand identity, including their distinct burgundy color palette and progress motif line, was essential in maintaining consistency and reinforcing brand recognition. Through their backing tracks and precise editing, the video aimed to strike a balance between capturing attention and conveying trustworthiness. Ultimately, the teaser served as a precursor to the app's official launch, setting the stage for Axis Bank's continued success and future endeavors in the digital banking landscape.

INTRODUCING OPEN

Client : Axis Bank
Agency : Bblewrap

2023

bottom of page